Digital Marketing Coordinator

## Company presentation At Fossil, we dare to dream, disrupt, and deliver in a better way. We're looking for a sharp and energetic Media Coordinator to support digital marketing execution for Fossil Group in the America's. This position is responsible for collaborating with internal teams and our external agencies to support and strengthen the digital marketing business. \- Own development and updates of go-to-market digital marketing campaign documents \- Support digital marketing team across all Fossil owned and licensor campaigns: \- Support holistic campaign planning and execution \- Support seasonal brief development \- Support channel leads with promotion campaign prep \- Own and submit all necessary Workfront jobs \- Traffic creative assets to agency team(s) \- Oversee process for Google Analytics 360 tagging needs for all paid media channels \- Support digital marketing team across all Amazon campaigns: \- Support holistic campaign planning and execution \- Support seasonal budget planning \- Support weekly, monthly and quarterly performance hindsighting \- Own and submit all necessary Workfront jobs \- Support supervisor and digital marketing team in the execution of seasonal campaigns to meet strategic goals, benchmark KPIs and brand standards \- Build and maintain strong relationships with internal cross-functional departments and external partners \- Engage in weekly agency calls and weekly partner calls to monitor performance and report out on ad performance insights \- Perform regular audits of digital marketing strategy to adopt or test new digital advancements within the Amazon or DTC ad space \- Closely monitor industry trends and brand competitive analysis to translate those into proactive, actionable recommendations / ideas for the business