The Digital Marketing Analyst is responsible for providing reporting, insight and analysis of performance across multiple digital channels for their two brands in North America. Assist in designing, executing, and reporting on tests of digital marketing efficiency at the channel, ad type, platform and tactic levels. Retail and/or e-commerce experience is a strong plus. Expert Excel skills; other analytical tool familiarity a plus (SQL, SAS, BI Tools, etc.). Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
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