Digital Marketing & Branding Coordinator

Glory Apparel, Inc. is a leading sweater manufacturer looking for an experienced fashion related Digital Marketing, Branding and E-Com specialist to assist in the planning, execution and optimization of our online marketing efforts. Responsibilities Conceptualize, design, and implement all web layouts, incentives and promotions for brand projects. to increase company and brand awareness Manage and continuously optimize content for our brand websites to achieve maximum SEO results (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Collaborate with internal teams and designers to create landing pages and optimize user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Skills BS/BA in marketing or related field Fashion/Apparel/Retail related marketing experience preferred Fashion brand partnerships a plus Minimum 2 years' experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM Working knowledge of ad serving tools (e.g., DART, Atlas) Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)