DIGITAL MARKETING

Description: Advanced luxury collection is seeking a Manager to oversee all digital marketing and customer acquisition channels including paid search and paid social media. This role reports to the VP of Ecommerce. Role Description: Strategy - Enhance and execute full-funnel paid strategy by defining objectives, target customers, and spend recommendations Analytics - Craft compelling, data-driven strategies to analyze metrics that directly and indirectly drive growth, proactively identifying trends and anomalies Customer Acquisition - Monitor metrics to measure customer growth by extracting insights and learnings from various analytics models (custom dashboards, Google Analytics, etc.) External Partnerships - Manage and spearhead performance improvements to existing and new campaigns in partnership with digital marketing agencies and platform teams Internal Partnerships - Collaborate with e-commerce and content teams to develop campaigns that support business goals, oversee creative briefing and content creation process, regularly share performance updates and learnings to broader marketing teams Test and Learn - Support testing roadmap strategy, planning, and execution by staying up to date with trends, platform changes, best practices, and marketing technology innovations Key Qualifications Bachelor’s Degree (marketing, advertising, communications, or related field preferred) 4+ years of direct experience managing Paid Digital programs and strategies, including Paid Search, Paid Social, ideally for a D2C or eCommerce brand 2+ years of hiring, building, and leading diverse, high-performance teams, with a variety of different experience levels and skillsets Deep experience with A/B testing and sophisticated measurement techniques and attribution models Innovative experience integrating hyper-efficient acquisition campaigns with sophisticated brand messaging and audience strategies Rigorous creative testing methodology and ability to effectively partner with in-house creative team, in order to leverage creative to improve channel performance An enthusiasm for helping to shape positive and inclusive team culture, organizational processes, and career development at scale Confidence in communicating across the organization, with cross-functional stakeholders, and to Executive Leadership ßExtremely goal oriented and performance driven