DIGITAL DIRECTOR

Top PR agency seeks a Digital Director to work across multiple clients within our Fashion, Beauty, and Tech/Innovation divisions. The position calls for an experienced communicator, an expert strategist, enthusiastic social media consumer—who is both analytical and visionary – a strong leader with the ability to innovate, conceive and execute big ideas.This position will be either based in LA or NYC. Oversee team and build out strategies including pitching, negotiating, contracts and reporting for clients’ digital activations. Develop and implement social media and content strategies for brands and companies that align with client business goals Create content strategies, outlining social voice and tone, feed aesthetic, content types, growth strategy (paid and organic) Identify key influencers, creatives, and talent in designated verticals for maximum engagement and overall reach in both paid and unpaid capacities Work in tandem with PR teams to align on influencer and social media strategies with overall brand goals Perform continuous research on current benchmark trends and audience preferences within the digital marketing space Suggest and implement new features, tools, and ideas to raise brand awareness and grow channel followings when applicable Maintain positive relationships with high level influencers, agents, and other creative agencies manage budgets and billing Contribute to new business proposals to ensure digital capabilities are accurately and creatively represented Identify opportunities within our existing portfolio for digital Minimum 8 years of digital, content, influencer, and social media experience Collaborative, agency background preferred Experience in fashion, beauty, tech, and innovation brands Strong leadership skills and a proven manager and mentor High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment Experience developing and executing large-scaled content marketing strategies and overseeing content development, specifically for social media platforms Experience amplifying campaigns and content and building online marketing strategies Fluency of digital platforms, tools, and software Conceptual and forward-thinking – comfortable in an ambiguous environment and excited about inventing new ways of working Possess a network of content creators and influencers Exceptional knowledge with analytics and reporting Salary range: $105,000 - $115,000  (Exact compensation may vary based on skills, experience, and location)