Digital Coordinator

About French Cuff Boutique:

Join our incredible team of talented women at French Cuff Boutique, a beloved fashion destination in Houston, TX with a growing e-commerce presence alongside our four thoughtfully-curated locations in West University, Tanglewood, Town & Country and River Oaks. Our boutiques offer an exceptional selection of high-end brands such as Mother Denim, L’Agence, and Marie Oliver, catering to the unique styles and needs of our community. At French Cuff Boutique, we're committed to creating a warm, engaging environment where our knowledgeable and personable stylists help clients define and discover their personal style, both in-store and online.

Position Overview

The Digital Coordinator supports the execution of French Cuff Boutique’s ecommerce and digital marketing strategy with a primary focus on:

Driving revenue and conversionSupporting the client experience onlineStrengthening organic traffic and search visibility to support long-term ecommerce growthMaintaining an elevated and cohesive brand presence across digital channelsThis role works closely with the Marketing Manager to prioritize high-impact, revenue-driving initiatives while supporting the overall digital experience of the business.

The ideal candidate is highly organized, collaborative, strategic, detail-oriented, and able to balance creative execution with business priorities in a fast-paced retail environment.

Our Digital Media Coordinators are…

Collaborative professionals who are dynamic, self-motivated, creative, detail-oriented and driven by results while working together as a team and creating a friendly environment that is supportive, respectful and fair while working toward the greater good of the companyStrategic thinkers who understand how digital decisions impact revenue, conversion, and client experienceProactive problem-solvers who adapt quickly and communicate effectively across departments, and look for opportunities to improve systems and efficiencyGrowth-minded operators who are comfortable using AI tools such as ChatGPT to improve workflow execution, content optimization, reporting and operational efficiencyAnalytical thinkers who understand the importance of SEO, ecommerce performance, conversion optimization and customer engagement metricsAmbassadors of French Cuff & its Core Values; Growth-Oriented, Relationship-Driven, Fashion-Driven, Professional, FunInnovative, dedicated, committed; gets it, wants it, and has capacity to do it.

Key Job Responsibilities

· Partner with Marketing Manager to maintain homepage, collections, and site merchandising aligned with company priorities, promotions, and revenue-driving initiatives

· Manage daily ecommerce catalog updates including new arrivals, product organization, product linking, fit details, and product knowledge

· Maintain strong website merchandising, navigation, and product organization to support both conversion and SEO optimization

· Manage SEO strategy through optimized product titles, descriptions, collections, tagging, and on-site content to improve discoverability and organic traffic

· Conduct monthly digital audits and provide growth recommendations tied to traffic, conversion, customer engagement, and ecommerce KPIs

· Prioritize digital updates and merchandising strategies that support revenue growth, conversion, and average order value

· Monitor and analyze digital KPIs including website conversion, online revenue, email performance, SMS performance, and product/category performance

· Weekly on-brand creation & scheduling of content for social media such as reels, flat lays and styling videos

· Identify opportunities to improve engagement, conversion, and client experience based on performance insights and business needs

· Create and manage email campaigns in partnership with marketing and buying teams

· Support SMS marketing execution and digital client engagement

· Ensure digital messaging aligns with company branding, seasonal priorities, and target client

· Assist with marketing initiatives including promotions, events, campaigns, product launches, and Style Circle initiatives

· Collaborate with buying and visual teams to support cohesive product storytelling and full-look merchandising

· Support store teams by ensuring digital representation aligns with in-store priorities and selling opportunities

· Communicate effectively across departments regarding inventory movement, website needs, and digital priorities

· Assist with ecommerce order processing, packaging, and inventory communication as needed

· Acquire and organize vendor images and marketing assets in a timely manner

· Support reporting and analysis of digital marketing performance

· Prioritize high-impact, revenue-driving work while maintaining organization and efficiency during high-volume retail periods

Minimum Requirements

Education: 4-Year College Degree in Retail, Marketing or Merchandising related degree plan1-3 years’ experience in retail, ecommerce, digital marketing, or related fieldsExperience with website merchandising and ecommerce maintenanceStrong organizational skills and attention to detailStrong written communication and copyediting skillsWorking knowledge of retail KPIs and digital performance metricsStrong understanding of fashion merchandising and stylingStrong visual and merchandising instincts with an elevated, polished approach to digital presentation and brand storytellingAbility to prioritize effectively and manage multiple deadlinesPositive, collaborative, and solution-oriented mindsetProficient using AI tools to improve efficiency and digital workflowsAbility to travel as neededStrong working knowledge of:--- Shopify--- Canva--- Microsoft Office Suite--- Adobe Creative Suite & Google Analytics knowledge/experience is a plus.Must present a portfolio of work

Salary and Benefits

This position is a mid-level positionCompensation range of $50,000 - $65,000 based on experienceMedical, dental, vision and supplemental insurance with employer contributionRetirement Savings Plan eligibility after one year of employmentPaid Time OffEmployee merchandise discountOpportunities for professional growth within a growing Houston fashion brand