Description BUSINESS IMPACT STATEMENT The Digital Content Coordinator responsible for the creation of Product Matrix Page (PMP) and Product Detail Page (PDP) copy blocks to enhance SEO and drive traffic to Kohls.com. Perform research to identify opportunities to add rich content to PMP’s and PDP’s. Leverage keyword research fundamentals and knowledge of SEO/SEM to write unique, relevant and engaging content to affect rankings Produce exceptional content with appropriate SEO components Learn and write in Kohl’s voice to create a cohesive customer-facing experience Partner with SEO Core Team to create relevant copy that upholds Kohl’s SEO standards Previous GitHub Experience
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