Aug. 22, 2023

DIGITAL CONTENT ADMINISTRATOR, MARKETING

HanesBrands Winston Salem, North Carolina

Overview HanesBrands Inc. is a global company with more than 59,000 associates in 33 countries, all working together to create the world’s best apparel to include iconic brands such as Champion, Hanes, Bali, Bonds, and many more. We offer enormous opportunities for creative thinkers, for people with a passion for consumers, and for people who think like business owners. We’re building a truly inclusive culture, where people of different backgrounds, races, cultures and experiences come together to make us stronger. Work with all cross-functional teams including but not limited to creative services, marketing, ecommerce and legal concerning image usage rights requests, making sure all expiring or optional usage rights are negotiated, extended or asset expired in the DAM Create/maintain an archive and tracking system and pull historical images/data Oversee adherence to metadata and taxonomy structure with internal creative team and external vendors Negotiate usage rates with models, photographers and videographers and/or agencies Upload and tag assets with metadata Conduct analysis and provide reporting of image asset type, usage or status Make recommendations to improve standards, methodologies, and systems Maintain an understanding of industry standards for metadata management Serve as point of contact and liaison with the DAM technical support team on issues, access and training Testing system functionality after upgrades or new software implementation Other duties as identified and assigned

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