DIGITAL BRAND DIRECTOR / GM - Hybrid - $175-$250K

Our client, a fast-growing Digital brand, is seeking a Brand Director with experience in both strategic and operational experience demonstrated previously within a fast-growing brand. Will be responsible for developing and executing the strategic and the tactical. This is a Hybrid work model – 3 days in office in NYC / 2 days WFH. The salary range is 175-250k BOE. Responsibilities: Hold full responsibility for both the Strategic and the Execution of the business Partner with Marketing to drive customer engagement, acquisition, and top line growth through SEM, SEO, affiliate marketing, content, and retargeting efforts Manage social media support across all platforms for e-commerce management and analytics Partner with the CEO and Merchandising to align brand and commerce strategy with product strategy to develop the product assortment plan and roadmap for the business Harness insights from cross-functional colleagues in Planning, Product Development, Data Insights, and Finance; partner with Merchandising to define new product development strategies across all categories Build off consumer insights and the brand development done to date; continue to further define and evolve the brand identity and customer segments to formulate a comprehensive go to market strategy Own the P&L for the business, delivering and managing forecasts and roadmaps that drive continued growth for the brand Be responsible for essential KPIs, revenue growth, profitability, and customer acquisition Collaborate with Marketing to set effective digital marketing strategies and campaigns for owned, earned, and paid channels that drive traffic, maximize conversion, and increase e-commerce sales Develop, test, and validate new channel specific strategies driving brand awareness, growth, and engagement Own the digital merchandising strategy for a multi-category website Analyze on-site performance and analytics to gain insights and make informed decisions on site merchandising, customer journey, UX/UI design direction, and SEO optimization Oversee day-to-day management of the e-commerce site including any redesigns, feature enhancements, and troubleshooting any issues that arise by partnering with the external developer team Ensure all product-related pages on the website are updated, accurate, and aligned with company goals, brand positioning, and vision of leadership and management Unify key stakeholders, including executive and cross-functional team members, to influence buy in on key ideas and strategies to drive the business Develop strategic relationships with internal partners and communicate across the organization to ensure alignment and clarity of project objectives and roadmaps as well as major initiatives in development Partner continuously and seamlessly with Planning, Merchandising, and Marketing to ensure alignment around the revenue objectives of the business and the plans and team resources needed to achieve them Define structural and departmental needs and expertise necessary to support the expansion of the business Qualifications: A deep, ongoing understanding of the beauty/fashion industry landscape and current trends Collaborative, resourceful, and able to function in an entrepreneurial environment Experience in leadership role to inspire, motivate, and influence to drive high performance Excellent interpersonal communication skills and excellent written and verbal communication skills Bachelor’s degree 8+ years of relevant experience Go-to-market experience with direct-to-consumer brand or product Strong working knowledge and experience with digital marketing channels including Social Media, SEO, SEM, and affiliate marketing