CUSTOMER RELATIONSHIP MANAGEMENT SPECIALIST

This role will be responsible for the email marketing channel and will create and manage a program designed to foster customer loyalty, increase retention, deliver on sales growth objectives, and increase customer lifetime value. Provide clear direction and relevant communication to senior leaders and stakeholders regarding email marketing channel performance and communicate actionable insights on opportunities and next steps.• Partner with the Senior Manager, Customer Retention to develop and execute a comprehensive email marketing program with a focus on personalization to achieve channel sales targets through tactics to drive new customer acquisition, customer retention and conversion.• Create and optimize segmentation and personalization strategies in partnership with Senior Manager, Customer Retention and analytics partners. Continuously work to optimize campaigns and identify opportunities for automation.• Support the Senior Manager, Customer Retention in developing and delivering a comprehensive email and content marketing calendar aligned with key brand moments, product launches, and core support to leverage across all digital channels in partnership with marketing partners for cross-channel alignment.• Partner with the Senior Manager, Customer Retention to develop a rigorous testing strategy to continually optimize email marketing programs including identifying opportunities to A/B test campaigns, with the goal of driving increased repeat purchase behavior and successful onboarding and conversion of new prospects/customers.• Develop and monitor new initiatives to drive email list growth to support retention. Experience with personalization platforms including such as Movable Ink• Knowledge of HTML and CSS for email development• Experience creating and maintaining automated workflows• Strong analytical skills with the ability to interpret extensive data to make actionable recommendations to the business. Knowledge of web tools including pixels, Google Tag Manager, Google Analytics, etc.• Strong project management skills, highly organized and demonstrated ability to execute projects on or under budget and on time or early.• Must be able to operate both strategically and tactically in a high-energy, fast-paced environment• Experience working with partners at multiple levels within an organization (operations, marketing, finance, creative, etc.