CRM DIRECTOR

Veronica Miele Beard & Veronica Swanson Beard are sisters-in-law who launched their eponymous brand in the Fall of 2010 with their signature Dickey Jacket. The CRM Director will work cross functionally across the organization to develop a CRM strategy based on omni channel insights of the Veronica Beard customer. Responsibilities: Create CRM strategy across retail and e-commerce. Manage CRM data architecture and partner cross-functionally with Retail, Digital Marketing and Ecommerce teams to build, maintain and optimize all CRM data pipelines. Work cross functionally with all DTC partners to develop an in-depth understanding of the customer journey at Veronica Beard and identify churn behaviors that allow for us to implement strategies to maximize customer retention Provide Sr.