CRM, Customer Insights and Retention Manager

Centric Brands is focused on our customers and our brands that will drive the company’s future growth. Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together. Position Description: Centric Brands is looking for a dynamic, creative and resourceful CRM, Customer Insights, and Retention Manager to join its Robert Graham team. Key Responsibilities: • Analyze and Report high level actionable insights to build the Robert Graham customer profile to inform cross functional department decision making processes• Together with the Digital Team, Lead the strategy, planning, and execution for email, on-site communications, and promotional activations to increase customer engagement, acquire new emails, and drive new customer purchases.• Develop, evaluate and optimize segment structure, monitor customer migration across segments, and establish programmatic approach to continued evaluation and improvement of our segmentation strategy.• Create campaigns including message/content strategy, target audience segmentation, measurement plans, and iterative testing roadmaps.• Design, implement, and monitor CRM journeys, triggers and automations with static and dynamic content, designed to drive conversion and engagement.• Lead the development of a data-driven test-and-learn roadmap through use of marketing technology, reporting & analytics, while driving CRM strategy, innovation and programs across all customer touch points.• Pilot the implementation, measurement, and optimization of CRM campaigns across all channels (in partnership with cross-functional teams including Planning, Merchandising, Finance, Online Operations, Brand and Digital Marketing). • 5-7 years of hands-on experience in CRM systems management, retention/email marketing, segmentation and consumer analytics.• A results-oriented mindset with an exceptional track record of developing profitable retention programs and exceeding performance targets.• Ability to think and perform both tactically and strategically.• Strong analytical skills; able to create data-driven strategies with large data sets.• Excellent interpersonal / team building skills including management of high performers.• Deep technical expertise with Marketing Automation Platforms / ESPs, and Customer Data and Experience Platforms.• Proven experience leveraging performance and audience data to inform successful marketing campaigns• Experience using A/B testing to optimize and refine programs• Strong project management skills• Self-starter with a proactive mindset• Strong organizational skills and interpersonal skills• Possesses excellent verbal and written communication skills Centric Brands Inc. is an Equal Opportunity Employer.