CRM CAMPAIGN LEAD - REMOTE OR HYBRID

Responsible for the success of campaigns, bringing together all the content and data structure to achieve strategic initiatives and goals Work cross-functionally to test and improve the content leveraged in CRM marketing campaigns and channels Work with the CRM & Email Marketing Manager and data analytics team, analyze channel and customer data in order to draw insights and make recommendations for driving business results through campaign optimization Align with external partners to ensure consistency and effectiveness Maintain an understanding of business goals and marketing objectives, helping to translate into media objectives/strategies Oversees team data mentorship and translation of strategies into details Work closely with the CRM Manager to expand the program both through email Collaborate with the team to successfully execute on project requests, ensure marketing best practices, and capture feedback for process and program enhancements Work with the CRM team to grow the channels and identify segment trends and opportunities QUALIFICATIONSREQUIREDAdvanced understanding of respective media channel(s)Bachelor's degree in Marketing and a minimum of 3-5 years of internet marketing experienceProficiency in Microsoft Office and Google suiteExpert level proficiency working in a buying technology Kohl's is an equal Opportunity Employer and an organization that values and encourages diversity among our applicants. We're committed to creating a culture where everyone belongs; where diversity and inclusion drive innovation and business results while enabling associates and customers to be their authentic selves every single day.