June 18, 2024

Copywriter, Fashion Marketing

CaaStle New York, New York

About the Role: What You'll Do: • Write persuasive marketing copy for campaigns across multiple brands and channels (including email, paid and organic social, websites, banners, and SEO) • Write technical product copy for our rental sites • Write for all social channels, including Instagram Stories, Reels, and TikTok • Develop on-brand editorial and educational copy, flexing between multiple tones and voices • Craft community engagement responses on social and customer service copy for social media • Collaborate with designers to ensure assets meet marketing objectives • Proof and edit all work and ensure projects are free from errors We'd Love for You to Have: • Three or more years of copywriting experience, specifically in the areas of fashion or lifestyle marketing and social media • Bachelor's degree in English, Journalism, Creative Writing, Advertising, or related discipline • Exhibit a strong understanding of direct marketing principles as demonstrated through a wide-ranging portfolio, with an emphasis on email, ad campaigns, and paid/organic social media. • A demonstrated understanding of writing and creating content for Instagram, Reels, and TikTok • Demonstrated experience writing for fashion or beauty brands • Experience with SEO/SEM best practices • Strong copy editing and proofreading skills • Capacity to quickly react to changing priorities, timelines, and direction • Ability to respond to feedback and synthesize information from multiple sources, translating it into creative solutions • Ability to decipher and mirror multiple brand voices • Team player who can partner across teams and accept different points of view and feedback • Attuned to the fashion industry and aware of current trends in retail and popular culture Pay Range:

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