COPYWRITER

Job Description Carter's, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company also owns Skip Hop, a global lifestyle brand for families with young children. Create SEO-friendly product descriptions for Exclusive Brands in Target, Walmart, and Amazon following best practices while partnering with Sr. Ecommerce Manager and Merchants Develop creative copy across digital marketing programs (online brand store, display media) for our key wholesale customers while partnering with Creative Director and marketing team Create copy for "Raise The Future" marketing programs (Carters ESG platform) in consumer-facing and corporate communication channels Contribute to strategic marketing decks, product pitch decks and additional projects to drive business Craft and maintain a distinctive and consistent brand voice for all consumer touch points Maintain high copywriting standards and exercise quality control on all copy through proofreading Become an expert in the product of the brands and "Raise The Future" platform that delivers accurate and compelling copy 5 - 7 years copywriting experience working for a brand/retail, marketing or advertising department BA in Communications, Marketing, Journalism or English preferred Strong knowledge of SEO and how copy relates to art, design and graphics Excellent writing, editing and proofreading skills adhering to AP Style Experience in ecommerce, social/web content, naming and packaging Strong project management skills, an entrepreneurial spirit and can work both independently as well as collaboratively as part of a cross functional team Proven ability to thrive in a deadline-driven environment and excellent time-management skills