COPYWRITER

The Copywriter for creating and executing the brand voice across all channels. This role is part of the Creative Marketing team and collaborates closely with all our cross-channel partners including graphic designers, merchants and digital marketing teams. Quick turnarounds will be necessary in this role and the Copywriter must be able to react creatively and decisively at a moment’s notice. Responsibilities: Key Accountabilities: Create and translate editorial campaigns and positioning statements into copy that can be leveraged across stores, website & emails. Manage/overseeing brand voice/copy across all omni-channel initiatives, customer site experience and marketing programs Partner with Marketing teams to develop strategic messaging for loyalty/credit card programs Participate in seasonal brainstorm sessions with creative design team to execute copy across all channels Develop all digital content/copy for a seamless customer experience Oversee team’s product copy process to ensure seasonal timelines are hit Craft unique messages/statements for The Children’s Place and Gymboree social media channels (Facebook, Instagram, Pinterest, Twitter) Conduct research to write all brand copy and present creative concepts Complete copywriting, copy editing, and proofing iterations of marketing deliverables, i.e. direct mail pieces, in-store marketing, corporate communications Work with production team to give final copy signoff on vendor proofs Partner with SEO vendor and oversee the SEO development on our site to ensure a brand-right voice Manage master disclaimer bank as necessary and work cross-functionally with Legal/Marketing teams to ensure company is legally covered Manage the creation of any Spanish/Canadian French translation needs for the website and print media when necessary Stay abreast of retail window cadence and current in-store promotions Maintain and update copy library to ensure consistency in all materials across the brand Education and Experience: Bachelor’s degree in communications, journalism, or related field 5+ years of copywriting experience Retail industry experience preferred Must be internet savvy, particularly in ecommerce and following digital marketing trends Ability to work towards multiple deadlines with shifting priorities Skills and Behaviors: Ability to work with cross-functional partners Excellent verbal and written communication skills Solid organization and detail-oriented Excellent proofreading and research skills Proficiency in Microsoft Office, InDesign, and Photoshop Knowledge of and ability to use various media channels including product management tools Must be internet savvy, particularly in ecommerce and following digital marketing trends Ability to work towards multiple deadlines with shifting priorities