Copywriter

The Copywriter position is a pivotal role within the Marketing Creative team, being able to both reflect the brand voice and highlight the product’s most compelling features to resonate with the target consumer. I n conjunction with the VP of Marketing and Creative Manager, solidify brand voice and tone, and ensure all copy is unified within the brand guidelines.Help to update the brand copy guidelines when relevant, as creative or brand needs evolve over time.Write both digital and print copy that brings products and the NIC+ZOE brand to life for all channels, including social media, e-mail, website, in-store, direct mail, lookbook, editorial and other ad-hoc projects.Collaborate with Merchants, Product Design, E-Commerce, Retail and Social Media teams for tight brand positioning and a consistent voice across platforms.Strategize and partner with Retail team to ensure copy meets needs of store format and partner with creative team to help identify moments to reinforce the brand story within our stores.Plan and execute a calendar and process for copy development to meet deadlines for both wholesale and DTC channels.Responsible for product name strategy and naming of products each season, being able to articulate strategy to key partners and ensuring that it meets the business needs.Competitive Insights : Get notified about new Copywriter jobs in Natick, MA. Boston, MA $110,000.00-$125,000.00 6 days ago Boston, MA $38,250.00-$39,000.00 5 days ago