Clothing Brand Manager

Overview

We are seeking a dynamic and innovative Clothing Brand Manager to lead the development, execution, and growth of our fashion brand. This role is vital in shaping the brand’s identity, expanding its market presence, and driving sales across multiple channels. As a Brand Manager, you will harness your expertise in marketing, product management, and industry trends to craft compelling stories that resonate with our target audience. Your strategic vision and creative leadership will propel our brand to new heights in a competitive landscape.

Duties

Develop and implement comprehensive brand strategies aligned with business goals, ensuring consistent messaging across all platforms.
Manage product lifecycle from concept through launch, coordinating with design, production, and sales teams to deliver on brand vision.
Oversee social media management, creating engaging content that amplifies brand awareness and fosters community engagement.
Conduct market research and analyze industry trends to identify new opportunities for growth and innovation.
Lead large-scale creative projects, including advertising campaigns, promotional events, and digital marketing initiatives.
Utilize marketing analytics tools such as Nielsen data and e-commerce metrics to inform data-driven decision making.
Coordinate multichannel marketing efforts—digital marketing, public relations, B2B marketing—to maximize reach and impact.
Manage budgets effectively while ensuring high-quality execution of branding initiatives.
Collaborate with sales teams to develop strategies that boost product visibility and drive revenue growth.
Maintain a pulse on industry trends to keep the brand relevant and competitive in the evolving fashion landscape.

Skills

Proven experience in social media management, digital marketing, and multichannel marketing strategies.
Strong product management skills with an understanding of the entire product lifecycle within the fashion industry.
Expertise in branding principles combined with storytelling abilities that create authentic brand narratives.
Deep knowledge of industry trends, market research techniques, and analysis skills to inform strategic planning.
Proficiency in marketing project management tools and Adobe Creative Suite for content creation and campaign execution.
Familiarity with Nielsen data analysis, e-commerce platforms, and digital brand management tools.
Excellent strategic thinking skills paired with budgeting experience to optimize resource allocation.
Ability to lead large-scale creative projects while managing cross-functional teams effectively.
Strong communication skills for public relations efforts and stakeholder engagement.

Join us as we shape the future of fashion branding! This paid position offers an exciting opportunity to influence a vibrant brand while working in a collaborative environment dedicated to innovation and growth.

Pay: From $17.00 per hour

Work Location: Hybrid remote in Fayetteville, NC 28301