July 10, 2020

CATEGORY CONTENT LEAD

Target Corporation Minneapolis, Minnesota

Right along with Target’s distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in the fast-changing retail environment? This position will have ownership over Product Content Strategy for a category, including editorial copy, image direction, video, feature content, size & fit information, product title SEO enhancements, rich media, as well as defining and managing 3rd party Content Provider contracts and relationships within their category. Lead development of content strategy for a given category, partnering closely with Site Merchandising, Item Managers and Merchants Develop a cohesive Product Content plan, determining the appropriate mix of data and content necessary to enhance the Guest Experience through robust, curated product detail pages. Determine and build an acquisition strategy for assigned categories, and build out delivery tactics using vendors, internal creative and design teams, 3rd party content providers, and agency partners.

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