Brand Overview: maurices is a women’s apparel retailer that celebrates feel good fashion for real life. The candidate will help define the company's audience targeting strategy, testing methodology, and measurement of marketing effectiveness. The candidate should be data-driven and have a technical aptitude to partner with business and technology teams and will assist in optimizing business processes and managing campaign operations to maximize efficiencies and incorporate new technology and new data. The individual will provide "value-added" insights in the form of analysis, interpretation and advice of campaign reporting. Leverage SQL database to conduct more in-depth demographic and user behaviors to inform future audience targeting.
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