Brand Strategist – YouTube & Digital Content
Employment Type: Short-Term Contract
Duration: Early September 2026 Through completion of the October Fashion Show
A globally recognized fashion and lifestyle brand is seeking a Brand Strategist with deep YouTube and social video experience to lead day-to-day YouTube strategy and execution surrounding one of the world's most recognizable fashion shows.
This role will help establish YouTube as a strategic growth platform within the larger fashion show social ecosystem. The Brand Strategist will oversee episodic content planning, publishing, channel optimization, audience growth initiatives, and development of platform-specific content.
This position requires someone who can combine content strategy with hands-on channel execution. The ideal candidate understands what drives discovery, engagement, watch time, subscriber growth, and audience retention on YouTube.
Key Responsibilities
Own day-to-day YouTube channel strategy and management surrounding the fashion show.
Coordinate planning, scheduling, and publishing of episodic and fashion show-related video content.
Develop strategies to increase channel visibility, audience engagement, subscribers, and overall content performance.
Optimize titles, descriptions, thumbnails, playlists, metadata, and publishing strategies.
Identify opportunities to develop incremental content specifically designed for YouTube audiences.
Partner with creative, social, marketing, production, and brand teams to translate larger campaigns into platform-specific content.
Maintain and manage the YouTube editorial/content calendar.
Monitor channel performance and use insights to recommend content and optimization opportunities.
Identify emerging YouTube formats, trends, audience behaviors, and competitive opportunities.
Support real-time content decisions surrounding major fashion show moments.
Ensure content is published accurately, on time, and in accordance with brand standards.
Help maximize the lifecycle and value of long-form and episodic fashion show content.
Qualifications
3+ years of experience in YouTube strategy, social media strategy, digital content, channel management, or digital marketing.
Demonstrated experience managing or growing a YouTube channel for a brand, publisher, media company, agency, or creator.
Strong knowledge of YouTube best practices, including discoverability, metadata, thumbnails, audience retention, and channel optimization.
Experience developing platform-specific social or video content strategies.
Understanding of YouTube analytics and content performance metrics.
Strong project management and organizational skills.
Ability to balance strategic thinking with hands-on execution.
Excellent written and verbal communication skills.
Experience within fashion, beauty, retail, entertainment, media, or another consumer-focused industry is preferred.
#PSI1
Pay: $27.00 - $34.00 per hour
Work Location: Hybrid remote in New York, NY 10001
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