BRAND MARKETING MANAGER

The ideal candidate enjoys getting involved at every level and is excited to work for a brand with deep roots and a rich story to tell.Key Responsibilities: Can identify relevant social and ecommerce industry trends for in the moment content creation opportunities. Has a good grasp of the nuances of marketing within the home and wellness categories Lead monthly reporting + key insights and execute campaign-specific reports. Engage 1 on 1 with the consumer community to generate brand love and loyalty. Strong copywriter who knows how to generate copy that is unique to the brand voice and campaigns and optimized across all social platforms based on role of the platform (top of funnel, conversion) Test USP and build on insights to further audience engagement Develop plans and tactics to grow TikTok, Facebook, Instagram etc. community and followers Partner with E-Com and Marketing teams to ensure all storytelling is consistent and reflective of seasonal strategies and selling priorities Partner with PR to drive awareness and brand buzz and create content with Influencers and Creators partners Leverage UGC content to enhance brand storytelling and affiliation Managing and executing our content calendar across all social media pages on a daily / weekly basis Ideate and create content for social platforms Aggregate data to report on social media performance for internal use Execute campaigns with efficiency in a timely manner Qualifications: 3-4 years’ experience in social media management with strong growth results Strong experience managing and growing social media communities across multiple platforms (e.g., Instagram, Facebook, TikTok, Pinterest).