Actively partners with Sr manager / Director to lead cross-functional teams and agencies through planning, development and execution of best-in-class advertising, National/ Local media plans, brand partnerships, commerce/customer programming and brand activations. • Ensures channel tactics are consistent with brand strategy. • Identifies opportunities based on Consumer Target and Insights for Comms Work. • Actively partners with SMEs and leadership to develop Creative Platform and Comms Strategy. • Mentors and contributes to the development of the team’s brand marketing skillset which can be applied successfully across other Gallo Spirits brands.
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