Brand Manager

You will be responsible for collaborating and execution of the brands vision as it relates to the brand pillars, mission, and product strategies, maximizing alignment and synergy across all channels of business while driving all cross-functional execution for all marketing initiatives. Effectively driving differentiated awareness, conversion, and loyalty while creating a strong emotional connection to customers. Design, execute, and analyze social media strategies across multiple platforms (Instagram, TikTok, Pinterest, Facebook, Twitter and more) that are on-brand, effectively encourage engagement and sharing Maintain a comprehensive social media calendar and oversee social media project management to ensure deadlines and goals are met. Conceptualize and schedule compelling daily IG stories that encourage engagement, connect with our audience, tell our brand story, and drive sales Oversee execution of IG grid, ensure that it aligns with marketing timelines & goals, and is approved according to deadlines Work hand in hand with creative director, and implement processes and procedures for content creation and effectively creating fresh, on-brand, and engaging content that meets deadlines and performs well Special initiatives such as influencer PR/gifting, paid socials, content creation. Oversee the database of super engaged influencers that we can tap into for high quality, special social shoots, etc Collaborate with team to conceptualize packaging for influencer gifting Oversee all gifting for each collection/drop Work with Director to devise messaging to be included in packaging; coordinate with Copywriter to ensure messages are written and approved in advance Experienced securing sponsors for events being planned for 2022 and 2023 Well versed in the sponsorship world and knowledgeable about the sponsorship process and what kind of sponsors to use for different events Act as the point person for all collaborations with talent and partnerships with other brands Set the strategy to identify partnerships with like-minded brands, celebrities, and influencers that 1) align with our community’s interests 2) drive business scale and 3) are on brand Oversee contract negotiations and execution for all brand partnerships including all influencer activations