Brand Activation Manager

Edgard & Cooper (E&C) is an exciting NEW pet food brand in the U.S. This European brand was acquired by General Mills in 2024 because of their philosophy on sustainable, delicious, and healthy pet food. • Utilize Salesforce to maintain detailed, timely, and accurate records of BA visits, including results, progress, and feedback • Identify growth and performance opportunities by analyzing store-level data and BA behaviors • Provide valuable market insights from BAs and Store Partners to management • Manage payroll, sample, and travel budget for the assigned geographic area • Successfully execute the role priorities by leading a productive and motivated Brand Activation Team • Must live within the assigned geography • High school diploma or equivalent • Able to travel daily, drive on average 4 hours per day or more, 40% overnight travel • Work a Thursday-Monday schedule with some weekends • At least 2 years of relevant or transferrable experience • Ability to adapt and learn new technology and tools • Strong interpersonal and communication skills with internal and external partners, including facilitating presentations • Ability to lead and provide clear direction to a team • Ability to work with a high degree of independence • Proficient ability to use tablets (i.e. iPad) and Microsoft Excel and PowerPoint • U.S. work authorization, valid driver's license, and satisfactory driving record Salary Range