ASSOCIATE SPECIALIST, INFLUENCER MARKETING (Gilly Hicks)

Reaching customers across 120+ countries, we strive to create customer-centric, omni-channel experiences for our global customer base. The Gilly Hicks Associate Specialist, Influencer Marketing will lead day-to-day influencer activities for the new Gilly Hicks brand under Hollister’s Head of PR & Influencer Marketing. This lead will work hand-in-hand with our agency of record and internal partners to create best-in-class influencer strategy and execute influencer-related marketing activations across IG and TikTok, including but not limited to the identification, vetting and relationship management of influencers, review and approval of content as well as coordination of influencer live shops, ideation and implementation of new and innovative influencer marketing strategies, influencer community building, influencer trend monitoring, data and reporting, and gifting and product coordination. Work with our agency on influencer identification, vetting, risk, and relationship management of influencers, as well as review and approval of content Work alongside our product teams and product assistant to develop gifting and product seeding strategies that focus on priority product Work alongside our affiliate & growth lead to test bottom funnel tactics including live shop, and explore new ways to measure conversion Closely partner with Gilly’s Creative team to ensure total pull-through of influencer marketing initiatives and visibility of talent/content throughout the creative development funnel Work with agency to ensure content is up to standard, FTC compliant, and we are constantly testing and learning Establish influencer deliverables, coordinate contract reviews with agency and legal team Partner with other channel owners (social, paid media, creative direction, e-comm, etc.) to maximize exposure of influencer content Drive clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight deliverables Accurately deliver against established annual budget Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing What will you need to bring?