ASSOCIATE MANAGER, MARKETING (SPORT)

Reebok Classics leverage the brand’s fitness heritage and represent the roots of the brand in the sports lifestyle market. Purpose: The Associate Manager, Product Storytelling & Marketing for Reebok Sport assists in the creation of the global marketing strategy, campaign development, and select partnerships for Reebok Sport products (including Running and Basketball). Job Responsibilities Creative Leadership Collaborate with brand partners and the in-house creative agency to assist with creative development from conceptual development, through production and local activation Author agency/internal briefs across various marketing touchpoints including advertising, PR, influencer strategy, etc. for seasonal initiatives and product drops across all channels including retail, .com, paid media, social and PR Operational Excellence Lead the creation in project trackers and status documents for select team workstreams Create and maintain deliverable lists and project status documents Strategic Planning Manage the Mid-Funnel paid media campaigns in partnership with Reebok Media team and the Category Management team Participate in team brainstorming sessions, bringing new ideas and partners to the table that are rooted in consumer insights and industry trends Champion a “digital first” (.com/paid media) mindset by collaborating with internal Digital Brand Commerce team to ensure seamless digital storytelling that’s optimized for conversion Ensure Sport team is prepared for seasonal shoots by checking/tracking sample inventory, inclusive of submitting proper order requests. Marketing Activation Assist with the development of Activation Plans for Sport products that provide Global Operating Partners with the strategies they need to execute locally Collaborate with Channel Marketing Teams (PR, Social, DBC) to include strategies and tactics in Activation Plan Liaise with key markets to help facilitate execution of activation tactics Key Relationships: Marketing, CTC, Product Marketing, Marketing Operations, PR & Social, Digital Brand Commerce, Internal and External Agencies Knowledge, Skills, and Abilities: Sound knowledge of Athletic Footwear industry Sound knowledge of Basketball Sport and Product Category Outstanding organizational skills; the ability to prioritize, multi-task and manage time Works well in a highly collaborative environment Sound project management skills Self-starter; able to take direction, but confident in own decision-making and ability to manage projects autonomously Meticulous attention to detail Sound writing skills with a passion for storytelling Creative thinker; always on the lookout for the next story and/or opportunity Conversant in social and owned media strategy Experience working with talent and executives Event management experience Qualifications 2+ years of Integrated marketing, or related area, experience Batchelor’s degree in related field preferred Requirements & EEO Statement SPARC Group LLC is an equal opportunity employer.