About the roleAssociate Manager, Marketing – CRM Gap Factory Online, will assist with the development and execution of strategic Email and SMS campaigns that drive customer engagement, brand awareness, and revenue growth in the US and CDA markets. This role will collaborate cross-functionally with Creative, Production, Store Operations and cross brand CRM teams to deliver a measurable and elevated customer experience. The role reports into the Gap Outlet CRM lead.
What you'll do
Assist with development and execution of the strategic roadmap for Email and SMS programs, aligning with business goalsOwnership of collaborative planning with day to day execution of Email and SMS campaigns, including QASupport channel expansion opportunities, while maintaining and improving UX (AI integration, customer strategy)Partner across teams on A/B testing and experimentation strategies to refine targeting and messaging – inclusive of brand loyalty programs and promotional team.Key liaison between vendor and production in maintaining and expanding the SMS program via segmentation work.Build dashboards and measurable frameworks to analyze campaign performance by channel and market that deliver actionable insights and opportunities to stakeholdersInterested and engaged in current industry trends, competitors and emerging technologies to identify opportunities to drive marketing effectiveness and efficiencyLeverage customer insights, segmentation, and personalization strategies to improve revenue across all CRM channels, inclusive of new messaging vehicles.Collaborate with Data Science team to enhance data collection and analytic capabilitiesWho you are
Highly analytical mindset with the ability to think creatively and problem solveStrong proficiency in data analytics tools: Adobe Omniture, Attentive and other BI platformsExperience with A/B testing, marketing attribution models, performance measurement frameworksExcellent communication skills, with the ability to present finding in both technical and nontechnical stakeholdersProven ability to build strong cross-functional relationships and influence decisions through collaboration, data, and strategic insights.Curiosity about customer behavior and translating to actionable opportunitiesExperience working in a fast-paced, results driven environment with multiple prioritiesStrong business acumen and strategic thinking to drive growth initiatives in Email and SMS programsSalary Range: $93,700.00 - $121,800.00
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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