May 29, 2025

Associate Manager, Brand Marketing

GAP San Francisco, California

This role focuses on providing essential support in the planning, execution, and reporting of integrated marketing plans and journey mapping strategies tailored to key customer segments. You are a customer obsessed, dynamic brand builder who understands how marketing/media channels, audience, product, and brand experience come together for impactful customer experiences with our brand. • Support Integrated Marketing Team: Collaborate with the Director and four other managers to create compelling seasonal messaging across all marketing touchpoints. • Planning and Execution: Focus on the details of planning and execution across all channels and platforms, as you work with Brand Managers to establish integrated marketing plans and journey mapping approaches. • Owner of tools & documents: Ensure all documents and tools are up to date across all seasonal stories, including but not limited to annual omni calendar, content planning frameworks, GTM, briefs, Airtable OCPs, hindsights, etc.)

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