Associate Fashion & Social Editor, Who What Wear

You will report to the Senior Fashion and Social Editor, Who What Wear • Create and film front-of-camera videos for Who What Wear’s social channels, some of which will tie back to on-site editorial stories • Partner with the senior editor to help create short-form videos from industry events, press days, store openings, and designer studio visits. • Assist the senior fashion and social editor in editing social content clips for higher concept videos, including image sourcing and script research • Help create cross-channel promotion plans for a single piece of social content • Build a reputation and online presence as someone who is Who What Wear • Fulfill on-site story and social outputs each week and respond to social content trends, changing commission rates, story performance data,, and pacing toward goals • Capture content IRL for social (press events, red carpets, NYFW, shoots) • Pitch and write daily fashion content for WhoWhatWear.com, spanning trend reports, shopping round-ups from our top-performing retailers, styling guides, and SEO content • Track analytics on story KPIs to ensure personal audience and affiliate goals are met—data is constantly used to inform an envelope-pushing story and social strategy • Work with social to create more edit and social cooperation while optimizing story performance including sharing of social analytics • Grow Who What Wear’s Gen Z audience by ideating new social franchises, creating viral videos, and increasing overall brand awareness and engagement online • Build relationships with PR, brands, and industry experts to obtain exclusive insights, quotes, and embargoed news and access to high-priority brand events, especially with WWW’s advertisers • Keep a finger on the pulse of industry happenings, such as rising trends, new arrivals, and pop-culture moments that could translate well to site and social Who What Wear has the largest social footprint out of all the Future brands, and this associate-level role has the opportunity to learn from senior leaders and grow in the company, as it pertains to our social-first shopping strategy. • 3+ years of experience writing fashion content for a digital publication • 2+ years of experience creating social content for a digital brand and publication • Excellent verbal and writing skills and visual sensibilities • Comprehensive knowledge of the fashion space • Personal online presence and portfolio of high-performing content • Bring a creative approach to our traditionally top-performing story categories, and a desire to make decisions informed by data and performance • Take knowledge from the above and translate it into engaging and clear online social content • Success at collaborating with multiple teams across business categories, including distribution, art, sales, social, and data teams • Comfortable using social editing tools like Canva and Capcut • General working knowledge of affiliate marketing, HTML, CMS, and SEO tools—easily able to study and track analytics to improve performance including social analytics tools such as Dash Hudson What's in it for you