Associate Fashion & Social Editor

You will report to the Senior Fashion and Social Editor, Who What Wear • Create and film front-of-camera videos for Who What Wear's social channels, some of which will tie back to on-site editorial stories • Partner with the senior editor to help create short-form videos from industry events, press days, store openings, and designer studio visits • Assist the senior fashion and social editor in editing social content clips for higher concept videos, including image sourcing and script research • Help create cross-channel promotion plans for a single piece of social content • Build a reputation and online presence as someone who is Who What Wear • Fulfill on-site story and social outputs each week and respond to social content trends, changing commission rates, story performance data,, and pacing toward goals • Capture content IRL for social (press events, red carpets, NYFW, shoots) • Pitch and write daily fashion content for WhoWhatWear.com, spanning trend reports, shopping round-ups from our top-performing retailers, styling guides, and SEO content • Track analytics on story KPIs to ensure personal audience and affiliate goals are met—data is constantly used to inform an envelope-pushing story and social strategy • Work with social to create more edit and social cooperation while optimizing story performance including sharing of social analytics • Grow Who What Wear's Gen Z audience by ideating new social franchises, creating viral videos, and increasing overall brand awareness and engagement online • Build relationships with PR, brands, and industry experts to obtain exclusive insights, quotes, and embargoed news and access to high-priority brand events, especially with WWW's advertisers • Keep a finger on the pulse of industry happenings, such as rising trends, new arrivals, and pop-culture moments that could translate well to site and social The ideal candidate is well-versed in the fashion and social media space as it pertains to our Gen Z audience, and has previous experience pitching, writing, creating, and filming top-performing content for a digital publication and several social platforms. Who What Wear has the largest social footprint out of all the Future brands, and this associate-level role has the opportunity to learn from senior leaders and grow in the company, as it pertains to our social-first shopping strategy. What's In It For You We've got ambitious plans that further build on our growth momentum and unlock new opportunities - and we're looking for driven people who want to be a part of it!