At A&F, we’re on a mission to inspire our customers to be confident, feel comfortable, and face their fierce. Our goal is to create relevant products and brand experiences that allow our customers to define the narrative of their own stories…We approach the work week with a long weekend mindset: free from stress and with time well spent, we can realize our full potential. The Associate Analyst is responsible for ensuring all marketing campaigns and ecommerce initiatives are supported globally with paid media across paid search and SEO channels with an omni-channel approach. Paid Search & SEO Strategy – 50% Responsible for driving annual growth focused on traffic, revenue & ROI within paid search, product listing ads (PLAs) & SEO channels Have an understanding of PPC campaigns, including account setup, implementation of strategies in tools, campaign structure, budget management, daily bidding & making recommendations for full-price product campaigns & promotional support Plan & manage strategies for PLAs, including Product Feed Optimization, promotion management, Local Inventory Ads, and campaign management Creatively concept campaign frameworks in partnership with advertising agency for a full-funnel media approach to acquire new customers Responsible for keyword analysis, building seasonal keyword lists, analyzing search volume, & making recommendations for product names as well as to inform seasonal campaign planning in partnership with the Brand Strategy team Write/edit paid search copy, ensuring brand voice guidelines are upheld Communicate SEO best-practices and strategies cross-functional partners & marketing, product management & IT leadership, evangelizing SEO in order to enhance performance In partnership with advertising agency, continuously perform site audits, & recommend scalable on-page optimizations based on business objectives for both existing functionality and new opportunities Provide SEO best practices in alignment with the site marketing, site merchandising and product management teams to ensure current technical principals and site functionality systems are taken into consideration Research, develop and help drive large-scale solutions to broaden organic performance and discoverability Own weekly monitoring of SEO performance & provide monthly/seasonal project roadmap in partnership with advertising agency Proactively identify new capabilities & market trends, & facilitate the evaluation of vendor proposals with key stakeholders Work collaboratively to digital accelerator (media analytics) to ideate media pilots to drive omni-channel efficiencies and effectiveness based on seasonality and media innovation 2-3 years marketing experience with a specific emphasis in paid search & SEO planning & execution, &/or complementary agency roles Bachelor’s Degree in Marketing, Advertising or related field required Digital marketing experience in a fast paced, multi-channel, retail environment a plus Familiar with paid search & SEO products along with working with IT/Dev partners Proficient in Google Ads, PLA and SEM bid management platforms, Excel, Adobe Analytics Knowledge of SQL a plus Proven track record of working across & within a matrixed structure – creative, analytics & CRM Highly organized with strong problem-solving capabilities Strong project management & inter-departmental coordination skills Highly motivated with ability to thrive in a fluid & demanding environment
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