Assistant Vice President, Brand Engagement , Ysl

Job Title: Assistant Vice President, Brand Engagement, YSL Location: Hudson Yards, New York, New York Job Summary: The YSL AVP of Brand Engagement will define, lead and implement YSL Beauty's brand voice and image among consumers. To create stronger consumer connection and engagement, you will drive brand love by leading the go-to market of all consumer facing communications activations inclusive of media, social (paid, owned and earned), influencer marketing, digital content optimization and SEO, and high profile events. Strong leadership and ability to influence will be critical in this role as you will manage the brand engagement team and agencies (media and PR) and collaborate closely with Brand Marketing, DMI, D2C, and Luxe Division teams to activate plans. Financial Scope: Management of media budget and advocacy & influencer budget Essential Tasks, Duties & Responsibilities % of Time Spent Creates and ensures the successful execution of go-to market plans on all digital platforms to drive awareness and build consumer connection; Ultimately responsible for the brand's voice and image over the next 3-5 years 30% Develops digital marketing plans and social & advocacy campaigns through collaborative effort with key functional partners designed to drive awareness and build brand love 25% Represents brand for cross-functional strategic and update meetings to include media (paid, owned, earned), content strategy and optimization, influencer marketing and image. 20% Responsible for the development, monitoring, reconciliation and review of the departmental budget 15% Responsibility for successfully leading and developing members of the Brand Engagement team 10% Please note: This job description does not list all duties of the job.