Assistant PR Manager - HYBRID

Report to Head of Public Relations (HoPR) to plan, assist, and execute media strategy on a day-to-day basis to increase engagement and brand awareness for Natural Diamond Council (NDC). Key Responsibilities & Qualifications Have knowledge of US media landscape and holds relationships with key editors, influencers, and industry KOLs Write press releases, media alerts, and pitches for key launches/initiatives, product roundups, and celebrity dressings when relevant Active participant in Emerging Designers Diamond Initiative (EDDI) taskforce Assist in managing external ad hoc PR support related to initiatives and events Collaborate with other NDC departments and international markets coordinating information and assets as daily liaison Lead sample trafficking for EDDI loans when needed Lead coordination of events, activations, and press days Strong proficiency in Microsoft Suite and Google Docs Strong written and verbal communication skills Day to DayMedia Relations: Proactive and reactive press office operations Entertaining and editor coddling efforts Ideate stories with HoPR related to cultural calendar Editorial Tracking: Search for, track, and communicate on NDC press mentions/features as they run in real time to ensure the PR team is the first to see and communicate on brand news Maintain an organized editorial tracking system to track NDC mentions and features including what is upcoming and what has run with a corresponding press clip and impressions Have files handy to insert into reports for a view of company success in terms of visibility when needed Diligent tracking of social media mentions, either of natural diamonds or of NDC for proof of brand awareness and diamond activity Reporting: Maintain daily cadence of Rapid Response Report Prepare and compile recap reports of specific campaigns, activations, and initiatives when needed to share internally Press Lists: Maintain all standing press lists in real time Initiate press lists for pitches and blasts for HoPR approval prior to send out Point person for Muck Rack Admin: Maintain organization of PR folders Assets delivery to international markets and 3rd party press outlets Lead agendas, notes circulation Pitch building (e.g. media alert skeletons, etc...) Deck building (e.g. PR strategy and other reports when needed) Manage subscriptions Manage sample trafficking as related to EDDI collections Lead gifting and mailers Profile of CandidateNDC is looking for a candidate who exemplifies critical thinking, curiosity, has a sense of urgency, has their finger on the pulse of current trends and culture; agile, flexible, and savvy; culturally sensitive; emotionally intelligent; able to read a room and apply PR best practices (helping/can-do/proactive) to professional/social situations, values an environment of inclusion and acceptance and perpetuates that environment themselves; natural diamond/jewelry enthusiast; experience with branded content a plus. Base salary: $70K - $80K – Salary reflective of experience Benefits: Insurance benefits and the company is currently operating under a hybrid system (2 days a week in the office) About UsThe NDC inspires and informs consumers about the incredible world of natural diamonds through its Only Natural Diamonds platform. The platform is the authoritative publisher on all things natural diamonds including celebrities and pop culture, epic diamonds and jewelry trends, engagements and weddings, and diamond buying guides. NDC is a global organization whose members’ operations span four continents and ten countries including Canada, South Africa, and Botswana.