Jan. 13, 2021

Assistant Manager, Global Product Marketing- Face

ESTÉE LAUDER New York, New York

## Job description Founded by Mrs. Estée Lauder, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skin care and makeup products and iconic fragrances - all infused with a deep understanding of women's needs and desires. About Your Responsibilities Innovate Prestige Makeup products and concepts that create new business opportunities \- Support in management of innovative makeup product development and pipeline strategy to support of brand's strategic direction, including focus in fast- growing categories and subcategories, hero products, and brand-building channels \- Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries \- In collaboration with the Director, develop and implement Face category strategy and 3-year plan \- Prepare Product Development briefs in partnership with Product Development and Concept Ideation briefs in partnership with Consumer Marketing and socialize with senior leadership \- Manage creation of Creative Briefs and socialize with cross functional teams and senior leadership \- Manage relationship with Regions (NOAM, EMEA, UK, APAC, LATAM, TR) and maintain monthly meetings to cascade key category updates and address global support needed to realize regional strategies \- Manage sampling programs as well as the foundation finder technology updates Makeup product strategy that drives business and reinforces brand equity \- Collaborate to lead execution of product marketing strategy including product architecture, product launch process and go-to-market strategy \- Contributes to overall category support strategy with Executive Director and briefs partner groups (including but not limited to: Creative, Copy, Merchandising, Public Relations, Education, Digital, CRM, Events) and manages timely development of all support elements \- Prepares all paperwork and system entries to initiate creative requests and ensures the requests are accurate and up-to-date \- Prepares regular category reviews, strategies, and programs, including new product launches and repromote activities \- Manage ad hoc business analysis requests as needed \- Launch plans that incorporate 360 elements, with unique focus on luxury marketplace \- Manage end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset \- Lead execution of launch strategies within designated budget and COG targets \- Implement internal and external sourcing solutions for new products and existing businesses \- Manage strong partnerships with cross-functional teams to develop launch strategies and product briefs \- Initiates and manages cross-functional meetings as needed \- Drives GPPD discussions for respective programs and maintains notes \- Prepares recaps following meetings with partner groups and international regions \- In collaboration with Consumer Marketing, champion, drive, and build emerging marketing trends and technology capabilities to meet luxury customers where they are \- Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways \- Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities \- Manage implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach \- Support with financial, forecasting and pricing analysis \- Work with the Global Business Planning Group to compile sales forecasts and pricing analysis for all the Face category franchises and new launches \- Develops COGs estimates in partnership with strategic finance and liaises with cross-functional team to ensure target COGs is met. About You \- Curative lens on what is innovative \- Analytical with ability to synthesize data that drives business decisions \- Forward-looking thinker \- Excellent written and oral communication skills and presentation skills \- Self-starter who takes a proactive approach to ensure all deliverables are met \- Likes a fast-paced environment and able to multi-task Experiences You Have \- 2+ years related work experience \- College Degree required \- Previous global and/or applied marketing experience required \- Marketing/Brand Management experience within Prestige Cosmetics industry a plus \- End-to-end beauty product launches \- Innovation ideation and product development \- Global strategic marketing plans for products and categories \- Product brief development How You Will be Successful \- Strategic agility \- Financial fluency \- Disruptive mindset \- Insights driven \- Consumer-first \- Change champion \- Strong leadership and project management skill We are an equal opportunity employer. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

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