Assistant, Email Marketing

Assistant, Email Marketing (LASCANA) About LASCANA LASCANA – It’s a woman’s world stands for the perfect fusion of sensuality and competence. In this role, you'll be responsible for assisting with the development and execution of email marketing strategies to drive customer engagement and retention. Responsibilities • Responsible for setup, QA and scheduling of all email campaigns • Update weekly reports in Microsoft Excel to track performance and key KPIs • Use internal reporting and recommendations from the merchant team to make style selections • Assist with updating our sign-up units and triggered emails to improve performance as needed • Stay current and regularly assess new ideas to improve our marketing and promotion strategy • Assist with A/B testing to optimize our email and SMS marketing • Assist in ensuring brand consistency and authenticity in all marketing communications • Help optimize our broader email and SMS strategy to drive aggressive sales goals, subscriber acquisition and traffic • Communicate with relevant vendors to ensure they are working towards the same vision/goals • Other duties and responsibilities may be assigned in the future based on your performance and development in your position