ART DIRECTOR, PDP - TEMPORARY - Tommy Hilfiger

The Art Director will lead Product Detail Page (PDP) initiatives and is responsible for the creative development and execution of PDP photography for the E-Commerce and Wholesale businesses in North America. Leads and supervises E-Commerce product photography from content planning to creative execution for all divisions including but not limited to Sportswear, Tommy Jeans and Underwear Collaborate with the Marketing and E-Commerce teams to ensure that creative strategies support brand and business goals Responsible for the on-set creative direction, photographer selection and set design to create visually compelling and high-quality content for product photography Oversee castings and model selection, along with hair & make-up direction and guidance Brief photographers, hair & make-up artists, stylists and retouchers Partner with stylists on poses and styling on-set to ensure product is highlighted correctly Oversee the production and execution of all visual assets (on-figure, stills), ensuring that they meet quality standards communicating creative feedback to producers and external vendors Supervise all pre-and post-production work for all imagery in coordination with production team; manages the aesthetics with digital technicians and partners with producers while navigating tight deadlines and maintaining budgets Ownership of routing image recommendations to leadership and final select approvals Develop E-Commerce PDP guidelines for both on-figure and product photography Liaise with Global Creative and PVH Studio teams to stay abreast of any modifications to PDP styling and photography guidelines, ensuring North America needs are considered Ability to regionalize Global creative direction, apply agency supplied branding guidelines and coach designers on adhering to such guidelines to meet business needs Manage team workload and timelines in partnership with supporting Producers Work closely with cross-functional teams to understand Marketing initiatives and Merchandising strategies to ensure brand consistency and alignment are being applied to creative across all touchpoints Conceptualize and present creative ideas to senior leadership and cross-functional stakeholders through mood boards and mockups Streamline projects whenever possible and proactively identify and resolve issues Maintain and manage partnerships with external Agencies, Stylists, Photographers, Vendors Can quickly respond and adapt to creative feedback and requests Foster cross-functional relationships and effectively meet objectives, deadlines, and budgets Ability to motivate and lead both direct and indirect reports Coach, mentor and develop direct reports, including overseeing new employee onboarding and providing career development planning and opportunities Stay up to date with emerging trends in design, technology, and E-Commerce to ensure that our creative approach remains relevant and competitive Ensures projects stay within agreed upon budgets and creatively problem solves with cross-functional teams as needed. 5-7 years creative experience in E-Commerce and Retail environments in Fashion 3+ years art direction and leading a team Creative agency experience a plus Fashion retail experience a plus BFA in Graphic Design or equivalent experience (portfolio required) A refined taste level with on-set art direction skills with an emphasis on PDP photography Experience with photography direction, on-set lighting and fashion editorials Keen understanding of E-Commerce terminology, site attributes and creative content needs Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects etc. ), Capture One, Sketchapp and Figma Experience in photoshoot planning and pre-production, as well as imagery and video post-production for both laydown and on-figure assets Experience working cross-functionally with E-commerce, Merchandising and Media teams Effective management of multiple, concurrent projects against aggressive timelines without compromising accuracy or quality Strong web animation and interactive design skills Knowledge and understanding of the fundamentals of direct marketing Solid understanding of both print and digital assets with ability to integrate them seamlessly Experience working cross-functionally with Retail Marketing and Merchandising teams Effective management of multiple, concurrent projects against aggressive timelines without compromising accuracy or quality Knowledge of maximizing design to achieve production efficiencies An understanding of customer priorities and ability to strive to exceed expectations Ability to take direction, concept and provide multiple design solutions with limited direction Strong knowledge of fashion photography history and trends Ability to think outside the box and awareness to digital trends Extremely detail oriented, well organized, strong problem-solving skills Team player with positive “can-do” attitude Confidence and ability to manage upwards and interact with various levels of senior management Ability to mentor and mange junior designers Basic knowledge of Microsoft Office, particularly Excel and Outlook Excellent interpersonal skills and ability to build and maintain strong professional partnerships Strong interest in and aptitude for producing creative and marketing solutions Positive attitude, teamwork-oriented, reliable, focused on deliverables Proven ability to manage relationships and drive process Creative problem-solver Ability to thrive in fast-paced environment Keen attention to detail Strong vendor management and negotiation skills Excellent organizational, written and verbal communication skills Ability to handle multiple tasks/projects with adherence to deadlines and budgets. We also offer career growth opportunities, empowering our associates to design their future at PVH.