Art Director, Fashion

• Served as on-set Art Director for all e-commerce, lookbook, JOOR, and marketing shoots when the Creative Director was unavailable. • Designed all branded print and digital assets, including lookbooks, brand books, style guides, internal decks, and external presentations. • Managed imagery retouching and delivery for retail partners, ensuring specifications for size and crop were met. • Collaborated with the Marketing Director to develop seasonal marketing guides for retail partners, aligning brand and retailer strategies. • Designed digital and print assets for retail events including invitations, signage, and branded materials.