May 4, 2026

Apparel & Lifestyle Licensing Manager

General Motors Boston, Massachusetts

As the Apparel & Lifestyle Licensing Manager, you will play a crucial role in expanding and managing GM's licensing portfolio for renowned brands such as Chevrolet, Cadillac, GMC, and Corvette. Collaborate with legal and finance teams on contracts, ensuring alignment with the established category strategies. Lead the development of seasonal products with licensees, ensuring alignment with brand guidelines. 7+ years of experience in apparel, fashion, or lifestyle merchandising, licensing, or brand management. Selected candidates will be required to report to the office a minimum of three times a week if located within a specified radius of a GM hub.

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