Anthropologie Director of Editorial Copy

Role Summary: Anthropologie is seeking a Director of Editorial Copy to oversee and champion copy and editorial storytelling, raising the bar for our overall brand voice. Role Responsibilities: Support Senior Director of Brand Voice in redefining Anthropologie’s voice, tone, and editorial POV across Anthropologie Group (including Home, Terrain, and Weddings)Concept and write brand narrative copy for hero moments, and review and top edit team deliverables ensuring strategic and creative best practices Collaborate closely with brand marketing, digital marketing, merchandising, and creative leaders to synthesize insights and data into consistent storytelling opportunities Balance SEO/AEO, creative, and brand goals to roadmap longform editorial concepts that support marketing priorities (e.g. site articles, Substack, social series, YouTube scripts, et al.) Implement and govern a coaching and review process to ensure consistency and quality Create verbal identity style guides, toolkits, playbooks, and standards to help the team scale their impactOversee vendor and freelancer relationships, optimizing our resourcing model and assigning work Champion adoption of AI-enabled efficiencies to free up teams for true creative focusBe a subject matter expert in culture and fashion culture, and strategic opportunities for our voice Create presentations and pitch comfortably in front of executives and cross functional teams Role Qualifications: 12+ years in editorial leadership, content strategy, or brand publishing.Experience in retail copy across store, digital, social, app, and out of home campaignsTrack record of building editorial franchises or longform platforms that drive relevanceStrong experience shaping brand POV and cultural positioningSkilled in managing teams and influencing executivesKnowledge of CMS, workflow systems, and AI/automation in editorial production About the Company: Anthropologie