ANALYST, DIGITAL MARKETING AND CONSUMER INSIGHTS, SPARC GROUP

Overview The Analyst, Digital Marketing, and Consumer Insights, SPARC will support the Analyst, Digital Marketing - Business Intelligence, in defining, owning and delivering the comprehensive business intelligence strategy for SPARC across the brand portfolio. Responsibilities • Own the design, development and maintenance of ongoing metrics, reports, dataflows, dashboards, etc. to drive key business decisions• Deliver and automate daily, weekly, and monthly reporting; design and build informative dashboards for a variety of business use cases in selected visualization tools - DOMO, Tableau, MicroStrategy, etc.• Create and maintain visualization cards within DOMO instance that will be viewed by all digital teams and brands, including executive-level dashboards for senior management• Collaborate with the digital marketing team to understand brand and channel reporting needs and translate strategic business questions into resource/data requirements.• Conduct insightful, ad hoc analyses to investigate ongoing or one-time issues• Capture, develop and document data definitions, business rules and data quality requirements• Validate data delivered to user community, QA reporting on a regular cadence Qualifications • 2-4 years of experience in business intelligence or analytics role with a strong focus on delivering insights and recommendations, creating data visualizations and building analytics capabilities to support business needs• Bachelor’s Degree with strong academic record• Passionate about eCommerce and digital marketing with an interest in apparel and retail.• Experience working on digital commerce and with customer and transactional data.• Ability to understand business objectives and requirements, organize and interpret research results, and deliver insights and recommendations in the Marketing environment• Experience working with DOMO is a must. Proficient in excel. Knowledge of web tools including pixels, Google Tag Manager, Google Analytics, etc.• Expert SQL skills required.