Oct. 9, 2020

Analyst, Channel Marketing (abercrombie kids)

Abercrombie & Fitch Columbus, Ohio

Whether you lead yourself, a team, or the company, everyone is a leader at A&F. Job Description The customer marketing practice plans and delivers the marketing strategy for customer engagement across our site and app experiences, email, stores, and loyalty with a dedicated focus to digital first. Connecting our brand strategy and business objectives to our customers’ expectations, engagement behaviors and purchase patterns, customer marketing is a highly collaborative practice partnering closely with analytics, brand strategy, media, and creative partners. Collaborating with cross-functional stakeholders including brand strategy, media, creative to deliver best-in-class customer marketing Collaborating with insights and analytics to better understand the customer, their behavior, and the performance of our marketing efforts to connect with them

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