kate spade new york is part of the tapestry house of brands. Primary Purpose:kate spade new york is looking for an experienced, talented, goal-oriented, digital marketing professional to manage affiliate channel strategy and execution. A successful affiliate marketing manager will be responsible for setting the strategy and day-to-day management as it pertains to affiliate and ongoing projects and roadmap. Oversee the process of requesting creative assets and copy through the creative team Create reporting framework that effectively captures affiliate program performance including daily, weekly and monthly reporting that produces actionable run-of-business optimizations for the channel as a whole Analyze campaigns and translate qualitative data into recommendations and plans for revising the campaigns and push agency to optimize to improve key performance indicators on an ongoing basis Own management of affiliate projects/tickets with IT, prioritizing internal projects Serve as the digital marketing lead for all cross-functional activity and communication (internally and externally) on best practices and subject matter expert for affiliate to share with stakeholders across the organization including creative, ecommerce, site, etc Responsible for identifying new, innovative opportunities to drive traffic and revenue by meeting and vetting new vendors, testing opportunities (alphas, betas, etc) and partners Participate in cross-functional team meetings to contribute digital innovative ideas and communicate digital campaign strategies for all launches and promotional activity Understand the digital competitive arena. Visit kate spade new york at #LI-MS1 www.katespade.com.
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