Account Manager, Fashion

Impeccable client liaison skills and an established network of key contacts (brands and press) are essential. Reporting to the Account Director, the Account Manager’s responsibilities would include increasing awareness for all brands assigned to them. In this role the Account Manager will promote the different clients in all activities, campaigns, special projects, shows, presentations and events to the media and to develop and maintain relationships with key journalists and media within your assigned and designated market, acting as an ambassador for PURPLE. · Media networking and liaising across relevant beats; maintaining strong relationships with media through regular one-to-one appointments and meetings · Executing media relations plans for clients including developing outreach plans, message development, management of events, coordination of media familiarisation trips, effective pitching, training of spokespersons and pitching local, regional and national stories · Competitive media research and analysis · Participating in the creation of communications plans and strategies · Navigating partnership and collaboration opportunities · Spearheading and supporting with event logistics · Over-seeing development of weekly and monthly media reports for clients · Support AD’s on communication with all clients, building rapport and credibility based on trust and expert counsel · Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage · Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity · Have strong connections with leading and emerging editorial talents in the UK and Europe; · Managing the Junior Account Executive/Account Executive to help reach personal and team targets · Contribute to agency new business efforts; both creating proposals and participating in relevant pitches

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